Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University

Kelly serves on the board of Empowering Women as Leaders Austin, and she has spoken at various leadership conferences including the Texas Conference for Women, the HEB Women in Leadership Conference, BrightEdge Share19, and the CMO Mentor Roundtable at the Digital Creative Institute. Kelly is the author of the book Rising: How to Thrive as a Corporate Executive while Staying True to Yourself, which launched in 2023.

She was also featured on the Center Stage, B2B Growth, Sunny Side Up, Authentic Energy, Powered by Search, and Marketing Trends podcasts. Kelly resides in Austin, Texas, with her husband and three children.


John is the CRO at Demandbase. He is a veteran of the tech industry with over two decades of experience in B2B Sales, operations, business development, analytics, marketing, and demand generation. He has experience in building high growth organizations specific to cloud technology, SaaS/PaaS, PLG, digital, and eCommerce both in startups and $1B+ publicly traded companies.

He has a successful track record in turning around under-performing teams, creating and executing GTM strategies to attack new market opportunities, and operationalizing existing organizations to optimize for both growth and profitability.

John has a diverse background in sales and customer success, marketing, and strategy creates a balanced approach to solving problems that uses both art and science.


Dave Elkington is highly active in the business community and an entrepreneur with 20 years of success. Dave founded, co-founder of Silicon Slopes and serves as a member of Utah Tech University’s board of trustees to name a few of his current activities.

Additionally, he teaches entrepreneurship at and sits on the computer science and CVLC advisory boards at BYU. He is an active investor, advisor, and board member of several other technology and healthcare start-ups. Dave has authored articles appearing in Harvard Business Review, MIT, Kellogg School of Management and Forbes as well as having appeared on TV networks such as CNBC, Nasdaq, Bloomberg, BBC and MSN


Henry Schuck has served as Chief Executive Officer and Chairman of ZoomInfo (formerly DiscoverOrg) since founding it in 2007. Henry led ZoomInfo as it became the first tech company to go public during the COVID-19 pandemic. Including the company’s acquisition of Zoom Information in 2019, he has overseen 13 acquisitions in total. Prior to founding ZoomInfo, Henry was VP of Research & Marketing at iProfile, a sales intelligence firm focused on the IT market.

Henry is the driving force behind ZoomInfo’s annual employee donation drive, helping raise nearly $3.5 million for youth- and family-focused charities in the communities where ZoomInfo employees live and work. Closest to Henry’s heart are the Evergreen Family Community Resource Center, the Clark County Food Bank, and Share Vancouver. Henry is a trailblazer in sales intelligence and lead generation. At 23 he founded DiscoverOrg (now Zoominfo), he has since earned recognition as an industry leader.
The Demand Gen Summit will feature a keynote presentation from chief Demandbase leaders, Kelly Hopping & John Eitel. The Keynote Presentation is a live session which will take place at 9:15am PST on May 15th. Their presentation has been titled: 
Synergy Unleashed: Elevating Alignment Across Marketing, Sales, and Customer Success
Event registrants may receive communication and offers from vendors and sponsors
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