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ABOUT KELLY
ABOUT JOHN
John is the CRO at Demandbase. He is a veteran of the tech industry with over two decades of experience in B2B Sales, operations, business development, analytics, marketing, and demand generation. He has experience in building high growth organizations specific to cloud technology, SaaS/PaaS, PLG, digital, and eCommerce both in startups and $1B+ publicly traded companies.
He has a successful track record in turning around under-performing teams, creating and executing GTM strategies to attack new market opportunities, and operationalizing existing organizations to optimize for both growth and profitability.
John has a diverse background in sales and customer success, marketing, and strategy creates a balanced approach to solving problems that uses both art and science.
ABOUT KELLY
Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University.
Kelly serves on the board of Empowering Women as Leaders Austin, and she has spoken at various leadership conferences including the Texas Conference for Women, the HEB Women in Leadership Conference, BrightEdge Share19, and the CMO Mentor Roundtable at the Digital Creative Institute. Kelly is the author of the book Rising: How to Thrive as a Corporate Executive while Staying True to Yourself, which launched in 2023.
She was also featured on the Center Stage, B2B Growth, Sunny Side Up, Authentic Energy, Powered by Search, and Marketing Trends podcasts. Kelly resides in Austin, Texas, with her husband and three children.
ABOUT JOHN
John is the CRO at Demandbase. He is a veteran of the tech industry with over two decades of experience in B2B Sales, operations, business development, analytics, marketing, and demand generation. He has experience in building high growth organizations specific to cloud technology, SaaS/PaaS, PLG, digital, and eCommerce both in startups and $1B+ publicly traded companies.
He has a successful track record in turning around under-performing teams, creating and executing GTM strategies to attack new market opportunities, and operationalizing existing organizations to optimize for both growth and profitability.
John has a diverse background in sales and customer success, marketing, and strategy creates a balanced approach to solving problems that uses both art and science.
The Demand Gen Summit will feature a keynote presentation from chief Demandbase leaders, Kelly Hopping & John Eitel. The Keynote Presentation is a live session which will take place at 9:15am PST on Nov 15th. Their presentation has been titled:
Synergy Unleashed: Elevating Alignment Across Marketing, Sales, and Customer Success
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