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ABOUT HEATHER

Heather Zynczak has over 25 years of marketing and tech leadership. Currently she is the CMO at AlphaSense working with many companies in the S&P 500, including Google, Pfizer, and JP Morgan. Heather's career includes executive roles at major enterprise technology firms such as SAP and Oracle, as well as leadership positions at Silicon Valley startups. She currently serves on the board of directors for Thryv , D2L, and DemandBase.

She is an active mentor to other businesswomen and has founded Women@Pluralsight and Women@Domo. Additionally, she was named 1 of 30 Women to Watch and CXO of the Year by Utah Business magazine. 

ABOUT DAVE

Dave Elkington is highly active in the business community and an entrepreneur with 20 years of success. Dave founded InsideSales.com, co-founder of Silicon Slopes and serves as a member of Utah Tech University’s board of trustees to name a few of his current activities.

Additionally, he teaches entrepreneurship at and sits on the computer science and CVLC advisory boards at BYU. He is an active investor, advisor, and board member of several other technology and healthcare start-ups. Dave has authored articles appearing in Harvard Business Review, MIT, Kellogg School of Management and Forbes as well as having appeared on TV networks such as CNBC, Nasdaq, Bloomberg, BBC and MSN. 
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